Why does my website need PPC?

Do you want more leads and booked jobs for your HVAC business? There is something called PPC advertising that could help you. PPC or pay per click advertising is the business of maximizing your first page presence on search engines such as Google, Bing, and Yahoo. PPC allows you to test and invest in your ads. For instance, if a potential client lives in Miami, Florida, they may search Google with a keyword or keyword phrase such as, furnace installation in Miami, Florida. If you live in Miami and you are seeing your website is not on the first page of searching, you are choosing to send prospective customers to a competing HVAC contractor or company. Pay per click is the art of being able to set up your website so that whatever someone may put in the search, it is going to bring up your website. If they potential customer clicks on your website, you pay a fee. You don’t want the potential to click on your website and then move on. This is where it is also important to not just have a good company that can give you good PPC appeal, but will also give your website a look that will be appealing to your customer and make it interesting at first sight. The average potential customer will only give a website ten seconds before moving on. HVAC companies are numerous and you need to give them that ten seconds that will make them want to stay and read until they find their answer or give you a phone call or leave their information

 

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